Push notifications provide app publishers with invaluable access to users’ screens, by sending them messages that pop on their mobile device screens and, even, sending them audio
Push notifications provide app publishers with invaluable access to users’ screens, by sending them messages that pop on their mobile device screens and, even, sending them audio
Most app marketers have tried it all: Facebook, Google, Apple Search, Twitter, Tik Tok, Snapchat, Influencers, Ad Networks, you name it. But when it comes to getting total
It’s not a secret that people are spending much more time using mobile apps and downloading a bunch of media content during this Coronavirus pandemic. In fact,
According to NewZoo, Japan is the world’s #3 games market overall, producing revenues of $19.0 billion in 2019. A market where women are likelier to be mobile-first
For advertisers, transparency isn’t simply about avoiding fraud and making sure partners are compliant. The current push for programmatic transparency in the industry is about a lot
For many user acquisition specialists, their responsibilities don’t end with the last step of onboarding. The role of the UA team is increasingly cross-functional touching retention, purchases,
From when Saulo was VP of Marketing at 8fit Getting people to download and install your app is hard. Getting people to make a first purchase is
365 days a year, a successful app needs to be capturing attention and getting noticed. But constantly coming up with ad creatives and marketing campaigns to connect
The subscription model for mobile game monetization has been the “talk of the town” for a long time now, be it a single- or a multiple-game subscription