For the performance marketer, the industry mantra is that absolutely everything can and should be optimized. And although the mantra is fundamentally true, the 80/20 rule (that
For the performance marketer, the industry mantra is that absolutely everything can and should be optimized. And although the mantra is fundamentally true, the 80/20 rule (that
In the last year and a half, influencer marketing for apps has transitioned from a trending topic to a must-have performance marketing channel. The early adopters have been
App Marketing and Data go together like… two things that go exceptionally well together (feel free to choose your favorite simile from this list). Data helps us
Google and Facebook make the ad world go round. They’re the first two mobile app advertising channels that people think of if they are not in the
Figuring out the most beneficial attribution strategy is as much a technical challenge as it is an intuitive one. Marketers have to find the right tools to
“The capacity to learn is a gift; the ability to learn is a skill; the willingness to learn is a choice.” In the same spirit as the very Instagramable
If you keep abreast of industry news, you might be feeling lately like everyone and their dog is transitioning to programmatic mobile ad buying. That’s because everyone
Most of us will never have to worry about trying to outrank Pandora, LINE or Netflix on the list of the top companies of all time in
It’s looking like it’s going to be a very Happy New Year for app marketing in 2019. This past year U.S. digital revenues grew by 23%, to