Discover the persona behind the mastermind. Get to know Lorenzo Rossi in a completely different way in this in-depth interview:
What book has made the biggest impact on your life?
There are several books that impacted my life in different ways, but if I had to choose one I’d say that “The Miracle Morning” by Hal Helrod really opened my mind. This book just made me understand a simple thing: waking up one hour earlier in the morning, I could do several things which I couldn’t do in the evening because I was too tired after a long day of work. Reading, running, exercising, cleaning, or just having a relaxed breakfast while checking the news – I finally started doing those things that I never had time before. Until I read that book I was always waking up at the last moment and rushing to work, but then I started having nice morning routines 🙂
If working from an office would not be mandatory anymore, where would you go?
Where it is summer all year 🙂 Quite an obvious answer I guess, but that was actually the plan when I quit my previous job and started my own business. I really wanted to create a situation where I could decide to work from different places according to the season. With this COVID pandemic though, I realized that being in the office gives me a different feeling and a higher level of focus. So – to completely answer your question – if working from an office wouldn’t be mandatory anymore, I would anyways go to the office (or coworking space) from time to time.
Which piece of advice would you give to your 10 years younger self?
Start reading earlier. Every kind of reads, fiction, novels, non-fiction, classics. There is a quote by Mark Twain saying “The Man Who Does Not Read Has No Advantage Over the Man Who Cannot Read”, and I couldn’t agree more with that.
If you could learn a new skill instantly like Neo. What would it be?
Speaking German (fluently) 😀 I feel quite ashamed that after seven years in Berlin I didn’t manage to be fluent. And no, I have no excuses.
What’s your favorite personal Instagram/Social photo?
Delicate question. I love photography and I don’t post too much on Instagram unless I really like the shot or it has some sort of meaning. So I had to think a lot before giving you the answer here. I chose this photo of the St. Basil cathedral in Moscow because it also reminds me about my beautiful trip in Russia, where I was invited to speak at a conference and present my Ad-Vengers story. A very nice memory 🙂
What has been the best characteristic of a boss you have had?
Candor. I believe when a boss is able to give you honest feedback that is constructive and with the goal of making you grow, you can really trust them. In my opinion the frankness of a boss is in the best interest of everyone, and it even helps create good relationships, because I understand that the boss cares about me.
What’s the best thing you bought under $100?
The monthly subscription to Audible. I had never believed in audiobooks, because I am a very big fan of the paper-books. Then I received a 3-months trial period for just 1euro, and I decided to give it a try. Since then I fell in love with the audiobooks, because it saves me so much time. Now I can listen to my books while running, while commuting, while riding my bike. Of course not always, but it’s good to have the opportunity to do that.
If Elon Musk would invent a space/time travel machine, where would you spend the next weekend?
The US – California, Huntington Beach. To visit a very good old friend I haven’t seen in ages (last time was September 2017). We have similar life experiences (he moved to the US at the same time I moved to Berlin) and we used to hang out a lot before deciding to leave Italy. Since 2013, I think we’ve met in person just 4 times, but we’ve never lost the habit of calling each other at least once a week. It would be great to use Elon’s invention and drink a bottle of wine with my friend. But just for the weekend, though.. America is not the place I want to be the most at the moment.
Which is your morning routine for a killer day?
It depends what I did the day before but usually it goes like this: wake up around 6:15am, brush teeth and wash my face, coffee – first thing, otherwise I’m not able to function, enjoying a bit of silence on my couch while checking what’s on my to-do list, then reading a book between 20 and 40 minutes, exercise or running, breakfast, and eventually take my bike and go to the office. That’s what I meant in my answer to the question n.1: you manage to do so many things if you wake up just one hour earlier 🙂