2019 has already been a great year for app marketing. Last year U.S. digital revenues grew by 23%, to $49.5 billion, and 2019 is on track to perform even better. Mobile video on its own, accounted for the majority of video ad revenue this year, at $4.2 billion, up 60.5% from the previous year.
By all accounts, mobile is the marketing industry’s jet fuel. The ever-increasing amount of time spent on mobile phones, exciting technological advancements, and the growing demand for mobile ad space should give every mobile marketer the warm and fuzzy feeling of reassurance that they are working in the right industry! And this year’s trends are setting the tone for where we are headed in the years to come.
We asked the Mobile Masterminds to spot the mobile marketing trends in 2019 and make a few predictions for where they think the industry is heading. Check out their insightful comments below and keep up with the best new strategies and trends for 2019 mobile marketing.
The top mobile app marketing trends in 2019
Sam McLellan, Yousician
“For Facebook and Google, it would appear next year we will be facing less control over where our ads are shown. Google’s move to UAC removes much of the control marketers previously had, and that trend looks like it will continue, with Google doubling down on the UAC system and Facebook testing out something similar of their own. Considering the increased costs seen with UAC, it’s a shame that the advertiser has to eat the increased cost of buying ineffective traffic, but FB/Google seem to see it as a way to attract new advertisers who may have been scared off by all the switches and knobs involved in the old system.
Outside of the self-attributing networks (SANs), I think we’re likely to see content and ads continue to become ever more blended together. Influencers will continue to play a large role in promoting products in a way that is received well by younger viewers and content marketing will evolve beyond blog posts and become further integrated into standard content in large publications. People don’t want to opt into reading ads, so the more naturally ads can imitate user content or appear to be part of an article, the more likely it is that users will engage with them.”-Sam McLellan, Head of User Acquisition at Yousician
Arturo Camargo, Headway
“While the influencer trend is in no way new, I think it has begun to be recognized by mobile marketers as an unignorable channel in 2019. Influencers continue to gain momentum and have been reported to increase campaigns conversions at 3x higher rates than campaigns with no influencer promotion.
Better tools for finding influencers and tools for more transparent social weight tracking is making it easier to identify opportunities. As the channel becomes more tied to metrics and offers higher levels of control and optimization, influencer marketing will become more widely adopted by not just early adopters but will grow into standard practice.”- Arturo Camargo, Head of Growth in LATAM at Headway
