“The capacity to learn is a gift, the ability to learn is a skill,
the willingness to learn is a choice.”
In the same spirit as the very Instagramable quote above from Brian Herbert (the co-creator of the popular sci-fi Dune series), this article is all about how marketers can get inspired to make the choice to continue to learn every day. Today is the perfect day to find new mobile marketing resources, get some new books, join a fresh newsletter, and surround yourself with industry thought leaders to turn 2019 into your best year yet!
Below we share the Mobile Mastermind’s great list of resources and must-read mobile marketing resources for every need. So check out their suggested content below, subscribe to something new, order a book to your local library or make a quick purchase on Amazon. Do whatever you need to give yourself the gift of some fresh marketing inspiration. (Link summary at the bottom!)
The must-read list of mobile marketing resources
Sam McLellan, Yousician
“There are some really active UA focused newsletters and slack communities out there that are great sources of UA content. The Grow.co weekly newsletter is a good place to find articles on all things UA + they have a marketing-focused job listing for those looking for their next role.
Eric Seufert’s Mobile Dev Memo email and slack community are both great. Eric usually focuses on a single topic that has been in the news for UA and dives into it, rather than just reporting on what’s occurred. The Slack community is always surprisingly busy and is full of people exchanging ideas or posting interesting articles.”- Sam McLellan, Head of User Acquisition at Yousician
Anna Juan Sala, Scoot
“Sharing content that people find useful and enjoy has been a better marketing strategy than just talking about our product and helps me create content that really connects with our customers on a deeper level. That’s why my marketing strategies are mostly content related and why I try to stay informed on what’s happening on a broad range of topics related to where we operate.
To get relevant local insights I like to check the site Time Out which posts current events in Barcelona and helps me align messaging with what is going on in the city. I also follow an array of different profiles in Social Media (Art, Photography, Food, Fashion, etc.) that are somehow related to the city.”– Anna Juan Sala, Marketing Manager at Scoot Networks.
Lorenzo Rossi, Free2Move
“I don’t have a specific or single source of inspiration, but I rather use different channels. One of my favorites is Twitter, but of course, you need to follow the right profiles; either personal accounts from colleagues in the mobile world or mobile company profiles. I am also subscribed to several newsletters, e.g Adespresso, MobileMarketer, Marketing Land, and of course, LinkedIn.” -Lorenzo Rossi, Head of Marketing at Free2Move.
Carlos Torres, Cabify
“The creators of the book Hacking Growth by Sean Ellis and Morgan Brown, have a site I really enjoy consulting for industry news called Growth Hackers. It consolidates the best marketing content on the web and lets the site’s users rank all the content added. People add links to content they like (articles, videos, studies, etc.) and other users vote the content up or down like a marketing-themed Reddit. The site is a great source for articles from all over the web and stimulates some interesting discussions among the active community.” – Carlos Torres, Regional Marketing Director at Cabify.
Pau Quevedo, Innogames
“Conferences and panels are great ways to learn new tricks and get insight into operative techniques like inventory discovery, CPM benchmarks, Fraud prevention and the like. But for a more in-depth understanding of programmatic, I recently bought the book, “Introduction to Programmatic Advertising”, by Dominik Kosorin.
Surprisingly it has been a great read and helped me get some fundamentals I previously didn’t have totally clear in my mind. Specifically, the book addresses topics related to the Technology Stack, that in my opinion has been hard for marketers to get full comprehension of the landscape and is very much needed.”–Pau Quevedo, Online Marketing Manager at Innogames
Arturo Camargo, Headway
“Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success– by Sean Ellis and Morgan Brown, is a playbook that perfectly explains the framework needed to build a growth team that is constantly testing and improving each level of the funnel of an app or any other business.
The book inspired me to build my first growth team. When I was in charge of growth at InstaFit, following its methodologies resulted in a lot of learning and growth. It sets you in a mindset where you live in constant beta and iterate to become better every day.” – Arturo Camargo, Head of Growth in Latam at Headway
Etienne de Guébriant, Etermax
“Personally talking to other peers is what works best, but Pocketgamer is a great resource for my vertical (gaming). Also following journalists like Peggy Anne Salz in social media allows you to keep your feed stacked with the latest news.”
–Etienne de Guébriant, UA Team Leader at Etermax
Bonus links and mobile marketing resources!
Here are a few final sites to cover the bases.
Venture Beat / Tech Crunch – Most likely you know both Venture Beat and Tech Crunch, but if ya didn’t know, now you know. They cover the business side of apps, startups, and tech in general. The sites aren’t specifically dedicated to marketing but a lot of the topics and news directly affects the mobile industry.
Zest – curated marketing content, segmentable by topics of interest.
Subreddit r/adops – an online group of over 14 thousand people, discussing ad operations from all angles and perspectives; ad serving, digital publishers, digital agencies, or just general digital media.
AdeXchanger – Alongside their coverage of the marketing industry’s top news, they do a great job of covering the more techy aspects of marketing, emphasizing data, platforms, programmatic, tools, etc.
The Drum – is the biggest marketing website in Europe, they have a pretty large and informed staff that covers global marketing industry news and do a good job of spotlighting creatives that are working in the industry.
Tech in Asia – As you probably guessed, covers Tech, in Asia. Its the biggest English language site covering the region and in addition to general tech news, generates good coverage of apps specifically.
Newzoo – It’s specifically a great resource for those concerned with the gaming industry. They do some great in-depth trends reports and whitepapers.
Sensor Tower – Specific insights on the global app economy, Sensor Tower’s blog provides specific coverage of the global app economy. Lots of app store and market insights.
Resource Link Summary:
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