The mobile growth space is the most challenging. Every day thousands of newly released apps compete for the attention of mobile users who seek new services, utilities, and entertainment.
Accordingly, growth marketers spend considerable time optimizing existing traffic sources and finding new ones in order to achieve incremental growth targets in a cost- efficient manner. Programmatic offers a unique opportunity to marketers by providing centralized means of connection with thousands of publishers and their unlimited layers
Yet media buyers who desire to embrace programmatic face the challenging task of selecting among the many available technologies.
Are all DSPs the same? What knowledge do you require to use a DSP? Should you have a dedicated manager for it, or outsource its management? Should you, perhaps, build your own solution?
With the special participation of Lorenzo Rossi, Pau Quevedo, Sergio Palau, Martin Merola, Michael Jessen, Paula Neves, Tom Brooks, Rina Nagashima and Mathias Würdemann, the Mobile Mastermind’s guide to choosing a DSP for App Marketing is a comprehensive, but easy to digest, handbook on all the fundamental topics to consider when shopping for a programmatic partner.
The guide covers:
- 10 top things to consider before choosing a DSP
- Fundamental programmatic concepts you need to manage
- How to evaluate your current resources for programmatic marketing
- A DIY checklist to compare between DSP
We hope you enjoy it! Download it here.