According to NewZoo, Japan is the world’s #3 games market overall, producing revenues of $19.0 billion in 2019. A market where women are likelier to be mobile-first
According to NewZoo, Japan is the world’s #3 games market overall, producing revenues of $19.0 billion in 2019. A market where women are likelier to be mobile-first
For advertisers, transparency isn’t simply about avoiding fraud and making sure partners are compliant. The current push for programmatic transparency in the industry is about a lot
For many user acquisition specialists, their responsibilities don’t end with the last step of onboarding. The role of the UA team is increasingly cross-functional touching retention, purchases,
365 days a year, a successful app needs to be capturing attention and getting noticed. But constantly coming up with ad creatives and marketing campaigns to connect
The subscription model for mobile game monetization has been the “talk of the town” for a long time now, be it a single- or a multiple-game subscription
Social proof is a powerful tool in all marketing activities, because people rely on other customers’ feedback, even if they are strangers. App store users are not
Apple Search Ads (ASA) aren’t just another new User Acquisition channel for app marketers, but one that tends to bring very good results; reaching highly valuable users
Video advertising is without a doubt a powerful format for mobile app promotion. The captivating format makes it possible for apps to tell their story or share
Have you heard of behavioral economics? It’s the combination of behavioral psychology and economics and studies the cognitive, social and emotional factors that influence purchasing decisions. Having