Push notifications provide app publishers with invaluable access to users’ screens, by sending them messages that pop on their mobile device screens and, even, sending them audio
Push notifications provide app publishers with invaluable access to users’ screens, by sending them messages that pop on their mobile device screens and, even, sending them audio
Most app marketers have tried it all: Facebook, Google, Apple Search, Twitter, Tik Tok, Snapchat, Influencers, Ad Networks, you name it. But when it comes to getting total
According to NewZoo, Japan is the world’s #3 games market overall, producing revenues of $19.0 billion in 2019. A market where women are likelier to be mobile-first
For advertisers, transparency isn’t simply about avoiding fraud and making sure partners are compliant. The current push for programmatic transparency in the industry is about a lot
For many user acquisition specialists, their responsibilities don’t end with the last step of onboarding. The role of the UA team is increasingly cross-functional touching retention, purchases,
365 days a year, a successful app needs to be capturing attention and getting noticed. But constantly coming up with ad creatives and marketing campaigns to connect
The subscription model for mobile game monetization has been the “talk of the town” for a long time now, be it a single- or a multiple-game subscription
Social proof is a powerful tool in all marketing activities, because people rely on other customers’ feedback, even if they are strangers. App store users are not
Apple Search Ads (ASA) aren’t just another new User Acquisition channel for app marketers, but one that tends to bring very good results; reaching highly valuable users