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The best alternative advertising channels, beyond Facebook and Google
User Acquisition,

The best alternative advertising channels, beyond Facebook and Google

by Mobile Masterminds29 January, 2019
Behavioral Economics: 8 examples from Games and Advertising
User Acquisition,

Behavioral Economics: 8 examples from Games and Advertising

by Paula Neves1 August, 2019
Top trends in mobile marketing in 2019

Top trends in mobile marketing in 2019

by Mobile Masterminds28 November, 2018
Mobile app advertising optimization: Creative tips from the experts
User Acquisition,

Mobile app advertising optimization: Creative tips from the experts

by Mobile Masterminds9 April, 2019

Category List

  • Acquisition Channels (4)
  • App Store Optimization (3)
  • Data & Analytics (6)
  • Insights (1)
  • Programmatic (4)
  • Re-Engagement (2)
  • User Acquisition (18)

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Re-Engagement,

Setting up a Push Notification strategy for higher app engagement

Push notifications provide app publishers with invaluable access to users’ screens, by sending them messages that pop on their mobile device screens and, even, sending them audio

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Programmatic,

7 ways to find the right DSP for your user acquisition campaigns

Most app marketers have tried it all: Facebook, Google, Apple Search, Twitter, Tik Tok, Snapchat, Influencers, Ad Networks, you name it. But when it comes to getting total

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User Acquisition,

App marketing in Japan: marketing mobile games to the Japanese market

According to NewZoo, Japan is the world’s #3 games market overall, producing revenues of $19.0 billion in 2019. A market where women are likelier to be mobile-first

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Programmatic,

Programmatic Transparency: What is it good for? Absolutely everything

For advertisers, transparency isn’t simply about avoiding fraud and making sure partners are compliant. The current push for programmatic transparency in the industry is about a lot

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User Acquisition,

How to align User Acquisition and Product Development : 5 expert strategies

For many user acquisition specialists, their responsibilities don’t end with the last step of onboarding. The role of the UA team is increasingly cross-functional touching retention, purchases,

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User Acquisition,

The best performing mobile marketing campaigns of the year

365 days a year, a successful app needs to be capturing attention and getting noticed. But constantly coming up with ad creatives and marketing campaigns to connect

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Data & Analytics, User Acquisition,

Are subscriptions the new winning strategy for mobile game monetization?

The subscription model for mobile game monetization has been the “talk of the town” for a long time now, be it a single- or a multiple-game subscription

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App Store Optimization,

App ratings and reviews: A guide to deal with them

Social proof is a powerful tool in all marketing activities, because people rely on other customers’ feedback, even if they are strangers. App store users are not

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App Store Optimization, User Acquisition,

Apple Search Ads (ASA): campaign structure and strategy

Apple Search Ads (ASA) aren’t just another new User Acquisition channel for app marketers, but one that tends to bring very good results; reaching highly valuable users

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Mobile Masterminds Contributor Articles

Alex Noirot, Product Marketer at Socialpoint

Alex Noirot, Product Marketer at Socialpoint

by Flor Yonadi7 months ago
Janos Perei, Mobile Marketer at Mercury Black

Janos Perei, Mobile Marketer at Mercury Black

by Flor Yonadi7 months ago
Simon Lejeune, Head of User Acquisition at Hopper

Simon Lejeune, Head of User Acquisition at Hopper

by Flor Yonadi7 months ago
Franco Misitrano, Growth Marketing Lead at Etermax

Franco Misitrano, Growth Marketing Lead at Etermax

by Flor Yonadi8 months ago
Sergio Palau, Mobile Marketing Manager at Flixbus

Sergio Palau, Mobile Marketing Manager at Flixbus

by Flor Yonadi8 months ago
Rafael Camargo, Performance Lead at Linio

Rafael Camargo, Performance Lead at Linio

by Flor Yonadi8 months ago

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