Social proof is a powerful tool in all marketing activities, because people rely on other customers’ feedback, even if they are strangers. App store users are not
Social proof is a powerful tool in all marketing activities, because people rely on other customers’ feedback, even if they are strangers. App store users are not
Apple Search Ads (ASA) aren’t just another new User Acquisition channel for app marketers, but one that tends to bring very good results; reaching highly valuable users
Video advertising is without a doubt a powerful format for mobile app promotion. The captivating format makes it possible for apps to tell their story or share
Have you heard of behavioral economics? It’s the combination of behavioral psychology and economics and studies the cognitive, social and emotional factors that influence purchasing decisions. Having
In mobile marketing, gaming apps are the leaders of the pack when it comes to finding new channels, optimizing strategies and using creativity to increase app user.
Everybody knows there’s fierce competition out there to get users, and to win, it’s necessary to seek out and test new channels. That was our motivation when
Successful app promotion is all about finding new users who will be excited by what your brand has to offer. Constantly exploring new audiences and markets is
You can learn a lot about an app by hearing its marketer explain what they consider to be an “Active User”. The performance metric crucially important for
There are many reasons why you may need to begin to run marketing and advertising campaigns on multiple channels: you might be assigned a large budget and