You can learn a lot about an app by hearing its marketer explain what they consider to be an “Active User”. The performance metric crucially important for
You can learn a lot about an app by hearing its marketer explain what they consider to be an “Active User”. The performance metric crucially important for
There are many reasons why you may need to begin to run marketing and advertising campaigns on multiple channels: you might be assigned a large budget and
What are the most important skills mobile marketers should be learning in order to not just keep up, but thrive in the industry? You don’t have to
Mobile app marketers have been experiencing a “doublethink”. They know they don’t want to be a “clickhead” and that they can’t trust the last click. But they
For the performance marketer, the industry mantra is that absolutely everything can and should be optimized. And although the mantra is fundamentally true, the 80/20 rule (that
In the last year and a half, influencer marketing for apps has transitioned from a trending topic to a must-have performance marketing channel. The early adopters have been
App Marketing and Data go together like… two things that go exceptionally well together (feel free to choose your favorite simile from this list). Data helps us
Google and Facebook make the ad world go round. They’re the first two mobile app advertising channels that people think of if they are not in the
Figuring out the most beneficial attribution strategy is as much a technical challenge as it is an intuitive one. Marketers have to find the right tools to