App Marketing and Data go together like… two things that go exceptionally well together (feel free to choose your favorite simile from this list). Data helps us spot trends and more efficiently allocate our time, efforts, and budgets. It deepens our understanding of our users and their app experience and is often the catalyst for innovation.
Google and Facebook make the ad world go round. They’re the first two mobile app advertising channels that people think of if they are not in the industry, and they have a truly dizzying reach: 3.5 billion searches are performed per day on Google’s Search network, and on average 1.49 billion people log onto Facebook daily.
Figuring out the most beneficial attribution strategy is as much a technical challenge as it is an intuitive one. Marketers have to find the right tools to accurately track conversions across the many different marketing channels available as well as know which of the 11 attribution models to implement on each channel in order to pinpoint and reveal the most important user behaviors in their user’s often complex conversion journeys.
“The capacity to learn is a gift; the ability to learn is a skill; the willingness to learn is a choice.” In the same spirit as the very Instagramable quote from Brian Herbert (the co-creator of the popular sci-fi Dune series), this article is all about how marketers can get inspired to make the choice to continue to learn every day. Today is the perfect day to find new mobile marketing resources, get some new books, join a fresh newsletter, and surround yourself with industry thought leaders to turn 2019 into your best year yet!
If you keep abreast of industry news, you might be feeling lately like everyone and their dog is transitioning to programmatic mobile ad buying.
Most of us will never have to worry about trying to outrank Pandora, LINE or Netflix on the list of the top companies of all time in the Google Play store. But even if you don’t have limitless marketing dollars to jostle for the absolute top spot, good marketers know that app rank is a lot more than a way to flex on the competition. App store position is critical for the visibility of your app and decides to a large extent how many new users you can obtain from organic searches.
It’s looking like it’s going to be a very Happy New Year for app marketing in 2019. This past year U.S. digital revenues grew by 23%, to $49.5 billion, which according to IAB’s annual report, means the industry might surpass $100 billion annual revenue for the first time ever by the close of 2018. By all accounts, mobile is the industry’s jet fuel. Mobile video on its own, accounted for the majority of video ad revenue this year, at $4.2 billion, up 60.5% from the previous year.
Regrets, we have a few!
It’s common to hear people croaking on about the fast pace of the mobile industry, but we hear less frequently what that means for the marketers themselves. They are tasked with not only keeping up with the rapid advancements of the industry but required often to pave the way themselves into new territory.
This isn’t your first time experiencing the end of the year holiday shopping frenzy, so you are well aware of the seasonal boost in consumer spending and Q4 revenue that kicked off on Halloween and won’t slow down till well into the new year.