Most of us will never have to worry about trying to outrank Pandora, LINE or Netflix on the list of the top companies of all time in the Google Play store. But even if you don’t have limitless marketing dollars to jostle for the absolute top spot, good marketers know that app rank is a lot more than a way to flex on the competition. App store position is critical for the visibility of your app and decides to a large extent how many new users you can obtain from organic searches.
It’s looking like it’s going to be a very Happy New Year for app marketing in 2019. This past year U.S. digital revenues grew by 23%, to $49.5 billion, which according to IAB’s annual report, means the industry might surpass $100 billion annual revenue for the first time ever by the close of 2018. By all accounts, mobile is the industry’s jet fuel. Mobile video on its own, accounted for the majority of video ad revenue this year, at $4.2 billion, up 60.5% from the previous year.
Regrets, we have a few!
It’s common to hear people croaking on about the fast pace of the mobile industry, but we hear less frequently what that means for the marketers themselves. They are tasked with not only keeping up with the rapid advancements of the industry but required often to pave the way themselves into new territory.
This isn’t your first time experiencing the end of the year holiday shopping frenzy, so you are well aware of the seasonal boost in consumer spending and Q4 revenue that kicked off on Halloween and won’t slow down till well into the new year.