Browsing Category


Influencers, User Acquisition,

Influencer marketing for apps: how leading marketers are building their strategies

In the last year and a half, influencer marketing for apps has transitioned from a trending topic to a must-have performance marketing channel. The early adopters have been tinkering, and the results indicate there are a lot of opportunities. A CivicScience study found that among daily social media users, 23% to 34% of users had been influenced to make a purchase by an influencer on Instagram, Twitter, YouTube or Facebook.