For many user acquisition specialists, their responsibilities don’t end with the last step of onboarding. The role of the UA
For many user acquisition specialists, their responsibilities don’t end with the last step of onboarding. The role of the UA
Getting people to download and install your app is hard. Getting people to make a first purchase is challenging. Getting
365 days a year, a successful app needs to be capturing attention and getting noticed. But constantly coming up with
The subscription model for mobile game monetization has been the “talk of the town” for a long time now, be
Apple Search Ads (ASA) aren’t just another new User Acquisition channel for app marketers, but one that tends to bring
Video advertising is without a doubt a powerful format for mobile app promotion. The captivating format makes it possible for
Have you heard of behavioral economics? It’s the combination of behavioral psychology and economics and studies the cognitive, social and
Everybody knows there’s fierce competition out there to get users, and to win, it’s necessary to seek out and test
Successful app promotion is all about finding new users who will be excited by what your brand has to offer.
You can learn a lot about an app by hearing its marketer explain what they consider to be an “Active