It’s not a secret that people are spending much more time using mobile apps and downloading a bunch of media
It’s not a secret that people are spending much more time using mobile apps and downloading a bunch of media
According to NewZoo, Japan is the world’s #3 games market overall, producing revenues of $19.0 billion in 2019. A market
For many user acquisition specialists, their responsibilities don’t end with the last step of onboarding. The role of the UA
From when Saulo was VP of Marketing at 8fit Getting people to download and install your app is hard. Getting
365 days a year, a successful app needs to be capturing attention and getting noticed. But constantly coming up with
The subscription model for mobile game monetization has been the “talk of the town” for a long time now, be
Apple Search Ads (ASA) aren’t just another new User Acquisition channel for app marketers, but one that tends to bring
Video advertising is without a doubt a powerful format for mobile app promotion. The captivating format makes it possible for
From when Paula Neves was CMO at Gazeus Games Have you heard of behavioral economics? It’s the combination of behavioral psychology
Everybody knows there’s fierce competition out there to get users, and to win, it’s necessary to seek out and test