Apple Search Ads (ASA) aren’t just another new User Acquisition channel for app marketers, but one that tends to bring
Apple Search Ads (ASA) aren’t just another new User Acquisition channel for app marketers, but one that tends to bring
Video advertising is without a doubt a powerful format for mobile app promotion. The captivating format makes it possible for
Have you heard of behavioral economics? It’s the combination of behavioral psychology and economics and studies the cognitive, social and
Everybody knows there’s fierce competition out there to get users, and to win, it’s necessary to seek out and test
Successful app promotion is all about finding new users who will be excited by what your brand has to offer.
You can learn a lot about an app by hearing its marketer explain what they consider to be an “Active
There are many reasons why you may need to begin to run marketing and advertising campaigns on multiple channels: you
For the performance marketer, the industry mantra is that absolutely everything can and should be optimized. And although the mantra
In the last year and a half, influencer marketing for app promotion has transitioned from a trending topic to a must-have
Google and Facebook make the ad world go round. They’re the first two mobile app advertising channels that people think