Have you heard of behavioral economics? It’s the combination of behavioral psychology and economics and studies the cognitive, social and emotional factors that influence purchasing decisions. Having
Have you heard of behavioral economics? It’s the combination of behavioral psychology and economics and studies the cognitive, social and emotional factors that influence purchasing decisions. Having
In mobile marketing, gaming apps are the leaders of the pack when it comes to finding new channels, optimizing strategies and using creativity to increase app user.
Everybody knows there’s fierce competition out there to get users, and to win, it’s necessary to seek out and test new channels. That was our motivation when
Successful app promotion is all about finding new users who will be excited by what your brand has to offer. Constantly exploring new audiences and markets is
You can learn a lot about an app by hearing its marketer explain what they consider to be an “Active User”. The performance metric crucially important for
There are many reasons why you may need to begin to run marketing and advertising campaigns on multiple channels: you might be assigned a large budget and
What are the most important skills mobile marketers should be learning in order to not just keep up, but thrive in the industry? You don’t have to
Mobile app marketers have been experiencing a “doublethink”. They know they don’t want to be a “clickhead” and that they can’t trust the last click. But they
For the performance marketer, the industry mantra is that absolutely everything can and should be optimized. And although the mantra is fundamentally true, the 80/20 rule (that