Everybody knows there’s fierce competition out there to get users, and to win, it’s necessary to seek out and test new channels. That was our motivation when
Everybody knows there’s fierce competition out there to get users, and to win, it’s necessary to seek out and test new channels. That was our motivation when
Successful app promotion is all about finding new users who will be excited by what your brand has to offer. Constantly exploring new audiences and markets is
You can learn a lot about an app by hearing its marketer explain what they consider to be an “Active User”. The performance metric crucially important for
There are many reasons why you may need to begin to run marketing and advertising campaigns on multiple channels: you might be assigned a large budget and
What are the most important skills mobile marketers should be learning in order to not just keep up, but thrive in the industry? You don’t have to
Mobile app marketers have been experiencing a “doublethink”. They know they don’t want to be a “clickhead” and that they can’t trust the last click. But they
For the performance marketer, the industry mantra is that absolutely everything can and should be optimized. And although the mantra is fundamentally true, the 80/20 rule (that
In the last year and a half, influencer marketing for app promotion has transitioned from a trending topic to a must-have performance marketing channel. The early adopters have
App Marketing and Data go together like… two things that go exceptionally well together (feel free to choose your favorite simile from this poetic list of examples