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The best alternative advertising channels, beyond Facebook and Google
User Acquisition,

The best alternative advertising channels, beyond Facebook and Google

by Mobile Masterminds29 January, 2019
Behavioral Economics: 8 examples from Games and Advertising
User Acquisition,

Behavioral Economics: 8 examples from Games and Advertising

by Paula Neves1 August, 2019
Top trends in mobile marketing in 2019

Top trends in mobile marketing in 2019

by Mobile Masterminds28 November, 2018
Mobile app advertising optimization: Creative tips from the experts
User Acquisition,

Mobile app advertising optimization: Creative tips from the experts

by Mobile Masterminds9 April, 2019

Category List

  • Acquisition Channels (4)
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  • Data & Analytics (6)
  • Insights (1)
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  • User Acquisition (18)

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Programmatic,

E-Book: How to choose a DSP for Mobile App Marketing

by Paula Neves4 months ago
App Store Optimization,

App ratings and reviews: A guide to deal with them

Social proof is a powerful tool in all marketing activities, because people rely on other customers’ feedback, even if they are strangers. App store users are not

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App Store Optimization, User Acquisition,

Apple Search Ads (ASA): campaign structure and strategy

Apple Search Ads (ASA) aren’t just another new User Acquisition channel for app marketers, but one that tends to bring very good results; reaching highly valuable users

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Acquisition Channels, User Acquisition,

Has video taken over mobile advertising? Analyzing the benefits and ROI

Video advertising is without a doubt a powerful format for mobile app promotion. The captivating format makes it possible for apps to tell their story or share

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User Acquisition,

Behavioral Economics: 8 examples from Games and Advertising

From when Paula Neves was CMO at Gazeus Games   Have you heard of behavioral economics? It’s the combination of behavioral psychology and economics and studies the cognitive, social

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Acquisition Channels,

Gaming influencers: How mobile games are marketing with them

In mobile marketing, gaming apps are the leaders of the pack when it comes to finding new channels, optimizing strategies and using creativity to increase app users.

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Acquisition Channels, User Acquisition,

Influencer Marketing for Apps: getting started and making it work

Everybody knows there’s fierce competition out there to get users, and to win, it’s necessary to seek out and test new channels. That was our motivation when

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User Acquisition,

Making the leap across the pond: How Scoot used hyperlocality to launch in Europe

Successful app promotion is all about finding new users who will be excited by what your brand has to offer. Constantly exploring new audiences and markets is

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User Acquisition,

6 Apps define “Active User” and how to stimulate engagement

You can learn a lot about an app by hearing its marketer explain what they consider to be an “Active User”. The performance metric crucially important for

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User Acquisition,

Multi-channel logistics: how to manage an “all-you-can-test” UA approach

Lorenzo Rossi – From his time in Free2Move There are many reasons why you may need to begin to run marketing and advertising campaigns on multiple channels:

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Mobile Masterminds Contributor Articles

Alex Noirot, Product Marketer at Socialpoint

Alex Noirot, Product Marketer at Socialpoint

by Flor Yonadi7 months ago
Janos Perei, Mobile Marketer at Mercury Black

Janos Perei, Mobile Marketer at Mercury Black

by Flor Yonadi7 months ago
Simon Lejeune, Head of User Acquisition at Hopper

Simon Lejeune, Head of User Acquisition at Hopper

by Flor Yonadi8 months ago
Franco Misitrano, Growth Marketing Lead at Etermax

Franco Misitrano, Growth Marketing Lead at Etermax

by Flor Yonadi8 months ago
Sergio Palau, Mobile Marketing Manager at Flixbus

Sergio Palau, Mobile Marketing Manager at Flixbus

by Flor Yonadi8 months ago
Rafael Camargo, Performance Lead at Linio

Rafael Camargo, Performance Lead at Linio

by Flor Yonadi8 months ago

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