Browsing Tag

multi-touch

Attribution Strategies: Who’s using what and why

Figuring out the most beneficial attribution strategy is as much a technical challenge as it is an intuitive one. Marketers have to find the right tools to accurately track conversions across the many different marketing channels available as well as know which of the 11 attribution models to implement on each channel in order to pinpoint and reveal the most important user behaviors in their user’s often complex conversion journeys.